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Marketing and Merchandising for Musicians by Robert Safir

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9 Other Business Considerations of Music Merchandising

While a complete understanding of the legal and business issues of the music business is beyond the scope of this book, there are a few things I’d like to mention in relation to the marketing and merchandising of your music. If you do want to delve into the business intricacies of the music biz, there are plenty of great books available. And don’t forget the web—you can search on any topic and find a wealth of information. (Just make sure to cross-check it if you can—many people have the mistaken assumption that if it’s on the Internet, then it must be true!)

Using Outside Resources

There are several aspects of merchandising that you might choose to outsource or contract. Professional merchandisers ...

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