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Marketing and Merchandising for Musicians by Robert Safir

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10 Latest Trends in Digital Music

Long ago, on a warm summer’s day, I remember my parents bringing home a new appliance for playing records. It was a Webcor High Fidelity Stereo record player. Of those four words, stereo marked the big advancement in music listening pleasure. Two speakers hung off each side of the turntable, and they could be disconnected from the turntable to be placed farther apart, up to the length of the connecting cables. The difference between this listening experience and the old technology—mono—was mind-bending. Stereo was the mono killer. There was no more use for mono, with the exception of broadcasters who held onto it for some time because there were still car radios that could receive only mono AM stations. But for ...

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