O'Reilly logo

Marketing and Merchandising for Musicians by Robert Safir

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11 A License to Market Your Music (in a Music-Licensing Market)

Once upon a time, roughly in the 1960s, 1970s, 1980s, and 1990s, the Holy Grail of success in the music business was defined as a “Top 40” hit. The genres consisted of rock music, pop music, country, soul or R&B, dance, heavy metal, and so on. The 1970s and 1980s were heavily driven by the pop ballad. From Barry Manilow to Foreigner, artists were either self-contained acts who wrote their own music or artists who relied heavily upon submitted material—always seeking the elusive “single” to prop them up on the charts. The ballads consisted of love found or love lost, pulling at the heartstrings, providing a means for music listeners to identify with the pop culture of the time.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required