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Marketing and Merchandising for Musicians by Robert Safir

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13 How to Keep Up with “the Change”

I have made comments throughout this book about the rapidly changing landscape of the music industry. The initial driver of this transformation may have been the transition from the analog to digital world. But it has gone beyond that now, this time propelled by further changes within the digital world, such as new technologies, new models for music commerce, and hundreds of websites that either support or create new ways of looking at how music is made. Once again, the Chinese curse “May you live in interesting times” comes to mind.

Your role as a DIY artist/musician is to ensure that you are aware of and embrace these changes. You may decide that the whole new music industry and everything that goes along ...

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