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Marketing and Merchandising for Musicians by Robert Safir

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14 Learning from the Experience of Others

There are experts in every field. How they got to be experts varies from person to person, company to company, and industry to industry. Experts in the business of music are not necessarily the people who studied the most or practiced the most (although these things can never hurt). In the music business, experience often seems to be the best teacher. Most experts have been to the school of hard knocks—where they graduated with honors and received their diplomas (but not necessarily ones that you can frame and hang on a wall). These are the people to look to when you’re searching for a path to follow. And speaking of paths, you’ll often find that no two successful songwriters, composers, or players followed ...

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