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Marketing and Merchandising for Musicians by Robert Safir

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15 Conclusions, Musings, and Reminders

Is there really any way to come to a conclusion when a story hasn’t even reached its third act? I doubt it. But there is always room for speculation, prognostication, and mastication (I like to chew on something while I’m thinking). So I will offer up some of those thoughts for consideration—and how we find ourselves somewhere between Music 1.0 and Music 5.0. That’s not to say there won’t be a Music 6.0, but we can only chew off a bit at a time, right?

While I was working on this book, which I affectionately referred to as M3 (for Marketing and Merchandising for Musicians), I had a realization: You can’t have a realistic discussion about marketing and merchandising for musicians without considering the tremendous ...

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