No credit card required
Chapter 1An Ode to the Record Business
What the Music Industry Once Was
Where the Music Industry Is
What the Music Business Is Becoming
What This Means to You
Chapter 2Becoming the New Musician
Isn’t Having Talent Enough?
Your Role as an Artist
Does the Record Company Have a Role?
The Psychology and Morality of Buying Music
How You Contribute to the “Music Is Free” Idea
Chapter 3Understanding Marketing Terminology
Definitions: Traditional Marketing
The Marketing Plan
Definitions: Social Marketing
Chapter 4Knowing Your Audience
Defining Your Target Market
Understanding Market Segmentation
Primary Markets, Secondary Markets, and Niches
How Target Marketing Affects Promotion
Knowing Your Fan Base
Understanding Your Core and ...