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Marketing and Merchandising for Musicians by Robert Safir

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Index

A

AAC files, 99

abuse of copyrights, 108–111

accessing

MySpace music, 57

streaming music, 96–100

Adobe design tools, 77–78

advertising, 24, 48–49. See also marketing

keywords, 61–62

online advertising rates, 61–62

pay-per-impression advertising rates, 61

traditional marketing, 48–49

traditional media, 95

AdWords (Google), 62

AIFF files, 99

Aikin, Jim, 163–166

airplay, 156, 160, 162, 165, 167, 170, 173, 178–179, 181, 186, 188

Alpert, Marco, 160–161

Amazon, 44, 45

Cloud Player, 98, 102

American Idol, 12, 104

AM radio, 3, 93

announcements, Facebook, 63

Antoniades, Philip G., 119, 168–171

AOL Radio, 101

APM, 133

Apple, 45

Beatles, the, 8

iCloud, 98, 102

iTunes, 7

as largest music retailer, 95

applications

Adobe, 77–78

SoundCloud, 117–120. ...

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