4
Understanding the Difference between Groups, Tags, and Segments
In a world that is more interconnected now than ever before, with more options for content and an increasing number of screens to pay attention to, it becomes really critical to think about how to stay relevant to your audience. In the context of marketing, we only have a short time to make an impact as people skim their inboxes or their social media feeds. The more generic or bland your content is, the less likely you are to get engagement. This, of course, means that the more you understand why people engage with you and what they like about you or your product, the more specific and on-brand you can make your campaigns.
To that end, while we should always be mindful and respectful ...
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