APPENDIX 3

Top Tips from Successful Properties

In the course of speaking and teaching at over a hundred small lodging conferences there emerged a handful of ideas that are tried-and-true and have led to standout success for those properties which have implemented them.

Calendar—First and foremost, creating a comprehensive marketing calendar at least 6 months in advance which will be your guiding star for the months ahead (start at any month and add to the calendar monthly or bimonthly).

This calendar will encompass the drafts and documents you create for marketing such as your newsletter, returning guest special offers, blogs, and social media posts. It will be informed by annual public holidays and celebrations which are always easy to build ...

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