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Marketing Essentials for Independent Lodging by Marie Lanier, Pamela Lanier

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CHAPTER 12

SEO (Search Engine Optimization)

Marketing Terms

SEO (Search Engine Optimization)

The process of increasing the visibility of your website in a search engine’s unpaid (organic) results. Traditionally SEO applies to techniques applied to your website for desktop searches.

Mobile SEO (Mobile Search Engine Optimization)

The process of increasing the visibility of your website’s visibility in mobile searches.

LSO (Local Search Optimization)

The process of increasing the visibility of your local or maps listings in search engine results, to make it easy for your prospective customers to find information about your company online.

SMO (Social Media Optimization)

The process of increasing visibility and awareness of your brand on social media ...

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