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Marketing Essentials for Independent Lodging by Marie Lanier, Pamela Lanier

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CHAPTER 2

Total Media Marketing

In order to make a successful business out of lodging, you must continuously and creatively market your property on many different levels. You want to let as many potential guests know about your place as possible, and since people search out information in many different ways, it’s important to utilize all media that is available.

Total Media Marketing: This sounds technical, but what it means is using all the resources at your disposal to get your name out to the public.

There are many ways to go about promoting your property. This chapter covers print, radio and TV, promotions, food and drink, business and commercial, community service and outreach, and of course, the core of what you do, people.

Many of the ...

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