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Marketing Essentials for Independent Lodging by Marie Lanier, Pamela Lanier

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CHAPTER 3

Marketing Your Passions

According to the U.S. Travel Association:

  1. Nearly four out of five domestic trips taken are for leisure purposes (79 percent).

  2. Top leisure travel activities for U.S. domestic travelers: (1) visiting relatives; (2) shopping; (3) visiting friends; (4) fine dining; and (5) beaches.

  3. Overseas arrivals represent 49.5 percent of all international arrivals, yet account for 80.5 percent of total international travel spending.

  4. Each overseas traveler spends approximately $4,400 when they visit the United States and stays for an average of 18 nights.

More and more hoteliers are realizing that they need to start creating unique experiences, the kinds that look AMAZING on social media, in order to attract new clientele of ...

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