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Marketing Essentials for Independent Lodging by Marie Lanier, Pamela Lanier

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CHAPTER 6

Increase Sustainability, Increase Appeal

Ecotourist Market Description

Definitive, current studies of ecotourists are hard to come by. Taking this into account, the following overview is based on several World Tourism Organization (WTO) and International Union for Conservation of Nature (IUCN) studies and the direct observations of the authors and contributors to this book.

According to Professor Carolin Lusby, when examining the demographics of ecotourism, in the 1980s males were overrepresented as ecotourists. In the mid-1990s a feminization of ecotourism took place suggesting more females engaging in ecotourism. However, gender differences are still apparent in certain ecotourism activities, with more males participating in challenging, ...

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