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Marketing Essentials for Independent Lodging by Marie Lanier, Pamela Lanier

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CHAPTER 8

Mastering Public Relations

Top Five Tips for PR and Marketing for Smaller Hotels

Smaller hotels should put their focus on memories and experiences that they can offer and gear their marketing efforts on that. Here are five tips that will help you promote and market your property:

  1. Reward Your Guests

    Whenever guests recommend you to their friends and family, reward them. Use a tracking service such as Flip.to, which will automatically generate the reward you’re offering in exchange for guests sharing their experiences via social media. Some ideas include offering a free dessert, a free drink, or a discount at your spa.

  2. Promote Your City

    Travelers love local, so embrace the freedom that larger hotels don’t have by promoting your brand ...

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