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Marketing Fashion by Harriet Posner

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1

Structure of the Fashion Market

 

Fashion is a global market with a complex structure that operates on many different levels to reach everyone from fashionistas to those who just purchase clothing as a necessity of everyday life. The range and scope of fashion is immense; from an ornate haute couture gown made by hand in a Paris atelier to a simple mass-produced T-shirt manufactured in China, this opening chapter will provide you with an outline of the basic structure of the fashion industry and explain these different levels of the market. The chapter also features information on the industry’s most influential fashion centres.

Fashion market sectors

The fashion market is broken down into specific sectors so that companies are better ...

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