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Marketing Fashion by Harriet Posner

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7

Careers in Fashion Marketing

 

Fashion is an international industry with potential for employment across a wide range of disciplines. This final chapter outlines the key skills required to work as a professional within fashion design, fashion retail management and fashion marketing and promotion. It provides information on some of the day-to-day tasks and responsibilities involved to help you determine which options to explore further so you can decide upon a potential career direction.

Marketing is an essential function of the industry, and affects the entire supply chain, from production and wholesale of raw materials to the design, development, manufacture and promotion of fabrics, garments and accessories, right through to fashion ...

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