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Marketing Fashion by Harriet Posner

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Further reading

D. Adcock, A. Halborg, C. Ross. Marketing Principles and Practice, Financial Times/Prentice Hall, 2001

Teri Agins, The End of Fashion, HarperCollins, 2000

Michael J. Baker, The Marketing Book, Financial Times/Prentice Hall, 2001

J.A. Bell, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, Fairchild, 2006

Sandy Black, Eco-chic: The Fashion Paradox, Black Dog Publishing, 2008

Sandy Black, Knitwear in Fashion, Thames & Hudson, 2002

Sarah E. Braddock Clarke and Marie O’Mahony, Techno Textiles 2: Revolutionary Textiles for Fashion and Design: Bk 2, Thames & Hudson 2007

Evelyn L. Brannon, Fashion Forecasting: Research, Analysis, and Presentation, Fairchild Books; 2nd revised edition, 2005

Michael ...

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