Index

Page numbers in italic refer to captions/illustrations

A

Accessories 10, 11

ACORN 112

Adamson, Allen 128

adidas 8, 24, 130, 132, 178

advertising 16173

campaign components 1649

controversial 1623

effectiveness: measuring 1723

exposure 1689

medium/channel 1657

message 1645

planning campaign 16972

timing 1689

advertising value equivalent (AVE) 186

affordable luxury 15

Agins, Teri 8, 150

Ansoff’s Matrix 62, 1001, 1512

Arcadia Group 512

Ardent, Fanny 36

Armani 14, 16,16

Armstrong, Lisa 57

Asos 569, 66

Avon 153

B

baby boomers 1089

Banana Republic 15

Barbour 36, 188

Bartley, Luella 179

Beauté Prestige International (BPI) 143

Beckham, David and Victoria 166

below the line marketing see sales promotion

Benetton 163, 163

Blackspot Shoes ...

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