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Marketing For Dummies, 4th Edition by Alexander Hiam

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Chapter 6

Pumping Up Your Marketing Communications

In This Chapter

arrow Grabbing attention with impressive communications

arrow Persuading by communicating to the whole brain

arrow Informing prospective customers with effective marketing materials

arrow Drawing customer traffic to your place, event, or web presence

arrow Rising above the marketing-writing muck and developing visual appeal

You need to communicate constantly in marketing. The more effectively you communicate, the better you’ll build sales and attract new customers. What’s the difference between good and poor marketing communications? The single most important difference is impact. Good communications have the desired impact; poor communications don’t.

The goals of your marketing communications should be twofold: to build awareness of your brand and offerings, and to stimulate interest in and purchases of them. You can accomplish these closely related goals by increasing the quality and quantity of your marketing communications. This chapter helps ...

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