In This Chapter
Grabbing attention with impressive communications
Persuading by communicating to the whole brain
Informing prospective customers with effective marketing materials
Drawing customer traffic to your place, event, or web presence
Rising above the marketing-writing muck and developing visual appeal
You need to communicate constantly in marketing. The more effectively you communicate, the better you’ll build sales and attract new customers. What’s the difference between good and poor marketing communications? The single most important difference is impact. Good communications have the desired impact; poor communications don’t.
The goals of your marketing communications should be twofold: to build awareness of your brand and offerings, and to stimulate interest in and purchases of them. You can accomplish these closely related goals by increasing the quality and quantity of your marketing communications. This chapter helps ...