book

Marketing for Sustainable Development

by Sihem Dekhili

December 2021

Intermediate to advanced

336 pages

9h 17m

English

Wiley-ISTE

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1.1. Introduction1.2. Corporate adjustment strategies in response to the contestation of market logic1.3. Ideological and institutional categories of expressions of contestation1.4. Pragmatic and operational categories of market contestation1.5. Conclusion and implications1.6. References
2.1. Introduction2.2. The commitment of the luxury sector to sustainability: an unavoidable but risky strategic choice!2.3. The perceived contradiction between luxury and sustainable development: origins and solutions2.4. Conclusion2.5. References
3.1. Introduction3.2. Food chains under tension, food losing value3.3. Consumer responsibility3.4. Reducing food waste in mass catering3.5. Conclusion3.6. References
4.1. Introduction4.2. The actors in family food waste: everyone is involved!4.3. Multifaceted wastage during family consumption at home4.4. Conclusion: What about the future?4.5. References

5.1. Introduction5.2. The characteristics of packaging-free consumption5.3. Offerings on the packaging-free product market5.4. Conclusion5.5. References
6.1. Introduction6.2. Social communication: a shifting reality6.3. How can the credibility of communication be ensured?6.4. How can CSR provide added value to customers?6.5. Conclusion6.6. References
7.1. Introduction7.2. Greenbashing: clarification of a new concept7.3. The effects of provocation on the effectiveness of environmental advertising7.4. Conclusion7.5. References
8.1. Introduction8.2. A gap between awareness and behavior8.3. How can we communicate about climate change?8.4. Mental representations of climate change among children8.5. Conclusion8.6. References
9.1. Introduction9.2. Overview of the environmental intervention tools of public authorities9.3. Improving the effectiveness of pro-environmental public policies: the contribution of marketing9.4. Conclusion9.5. References
10.1. Introduction10.2. Repairability: a complex concept10.3. The effects of a “repairability” label on purchasing behaviors: mixed results10.4. Conclusion10.5. References
11.1. Introduction11.2. The Fairtrade label: towards sustainable production and responsible consumption11.3. The application of the Fairtrade label by producer organizations in Côte d’Ivoire: challenges and implications11.4. Conclusion11.5. References
12.1. Introduction12.2. A typology of environmentally friendly mobile apps12.3. The influence of mobile apps on behavior12.4. What are the implications for the different actors in environmentally friendly consumption?12.5. Conclusion12.6. References
13.1. Introduction13.2. The paradoxes of digitalization and sustainable food13.3. Digital technology: a powerful tool13.4. Conclusion13.5. References
14.1. Introduction14.2. Infrastructures and processes14.3. Analytical capabilities14.4. Conclusion14.5. References

Content preview from Marketing for Sustainable Development

List of Authors

Mohamed Akli ACHABOUIPAG Business SchoolParisFrance

Abdelmajid AMINEIRGUniversity Paris-Est CréteilFrance

Mouna BENHALLAMIRGUniversity Paris-Est CréteilFrance

Laurent BERTRANDIASToulouse Business SchoolFrance

Émilie BOILYLaboNFCUniversity of Quebec at ChicoutimiSaguenayCanada

Gaëlle BOULBRYLP3C (Laboratoire de psychologie, cognition, comportement, communication)University of South BrittanyVannesFrance

Julien BOUSQUETLaboNFCUniversity of Quebec at ChicoutimiSaguenayCanada

Géraldine CHABOUDMOISA – CiradMontpellierFrance

Amélie CLAUZELParis 1 Panthéon-Sorbonne UniversityISC ParisFrance

Mantiaba COULIBALY-BALLETGRMCôte d’Azur UniversityIAE NiceFrance

Maud DANIEL-CHEVERCREMCNRSIGR-IAE RennesUniversity of Rennes 1France

Sihem DEKHILICNRS – BETAUniversity of StrasbourgFrance

Mickaël DUPRÉGovernance and Insular DevelopmentUniversity of French PolynesiaFrance

Margot DYENLEGO (Laboratoire d’économie et de gestion de l’Ouest)University of Western BrittanyQuimperFrance

Leila ELGAAIED-GAMBIERToulouse Business SchoolFrance

Samer ELHAJJARUniversity of BalamandTripoliLebanon

Myriam ERTZLaboNFCUniversity of Quebec at Chicoutimi SaguenayCanada

Jean-Marc FERRANDILEMNAONIRISNantes UniversityFrance

Sylvie FOUTRELLEGO (Laboratoire d’économie et de gestion de l’Ouest)Catholic University of West Brittany SouthArradonFrance

Agnès FRANÇOIS-LECOMPTELEGO (Laboratoire d’économie et de gestion de l’Ouest)University of South BrittanyVannesFrance

Patrick GABRIELLEGO (Laboratoire d’économie ...

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Publisher Resources

ISBN: 9781789450361Purchase Link