Marketing for Sustainable Development

Acknowledgments

Sihem DEKHILI

CNRS – BETA, University of Strasbourg, France

The journey from an idea born several years ago to the production of this book has been an extremely exciting adventure!

First of all, my warmest thanks go to the 41 authors of this book who have shared my enthusiasm for the topic of responsible marketing and its role in strengthening the sustainable development movement. The exchange of ideas and discussions has been a source of great richness.

All of the authors have brought their expertise to the reflections within the framework of a collective work that has been undertaken in a spirit of attentive listening and conviviality. This kind of project makes the job of an academic even more stimulating.

Huge thanks go to John Thøgersen for the Foreword, as well as for his availability and great kindness. He is a renowned researcher, whose activities and publications in the field of sustainable consumption are numerous.

I would also like to extend particular thanks to Jean-Marc Ferrandi and Patrick Gabriel for their thoughtful advice.

Lastly, the aim of proposing a work anchored in action would have been impossible without the numerous practitioners who offered their viewpoints and enriched the analyses of the researchers. If only they could all be thanked here for their precious contribution!

I hope the readers take as much pleasure from the reading of this book as its authors did from creating it!