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Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy by Vanessa Fox

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Notes

Preface

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Chapter 1: How Search Has Changed Your Business

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Chapter 2: How to Use Search Data to Improve Your Business and Product Strategy

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Chapter 3: How We Search

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Chapter 4: Building Searcher Personas

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Chapter 5: How Search Engines Work

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Chapter 6: Implementing an Effective Search Strategy

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Chapter 7: Working with Developers

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Chapter 8: How to Cut through Data and Get the Actionable Metrics You Need

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Chapter 9: Social Media and Search

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Chapter 10: What's Next?

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[1] http://www.google.com/webmasters.

[2] comscore.com, June 2009.

[3] http://www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_2009.

[4] http://searchengineland.com/can-searchers-find-the-superbowl-163 96 (accessed February 2009).

[5] http://www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_2009 ...

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