Notes
Preface
Chapter 1: How Search Has Changed Your Business
Chapter 2: How to Use Search Data to Improve Your Business and Product Strategy
Chapter 3: How We Search
Chapter 4: Building Searcher Personas
Chapter 5: How Search Engines Work
Chapter 6: Implementing an Effective Search Strategy
Chapter 7: Working with Developers
Chapter 8: How to Cut through Data and Get the Actionable Metrics You Need
Chapter 9: Social Media and Search
Chapter 10: What's Next?
[1] http://www.google.com/webmasters.
[2] comscore.com, June 2009.
[3] http://www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_2009.
[4] http://searchengineland.com/can-searchers-find-the-superbowl-163 96 (accessed February 2009).
[5] http://www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_2009 ...
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