Praise for Marketing in the Age of Google
“Vanessa Fox is not only blessed with a brilliant mind, but fantastic perspective into the search marketplace. Her experiences at Google and within the industry, combined with her ability to share those insights in easy-to-understand morsels, makes this book a must-read for anyone with even the slightest interest in what’s happening in the online world.”
—Richard Zwicky, Founder, Enquisite
“Vanessa Fox grabs your hand, shows you the way into the big black box of search marketing, and flips the lights on. Trying to justify a search-related project? From hard data to helpful checklists, it’s all in here. Taking on the challenge of search optimization by yourself? You’ll walk away from this book not only getting it when it comes to using search to build your business, but knowing how to do it.”
—Tamara Adlin, cofounder of Fell Swoop and author of The Essential Persona Lifecycle: Your Guide to Building and Using Personas
“Finally! A C-level book about smarter search engine marketing. Marketing in the Age of Google by Vanessa Fox is undoubtedly the search marketing bible for senior executives looking to maximize business growth through search engine marketing. This is a must-read, and if you don’t, your competition certainly will.”
—Lee Odden, CEO, TopRank Online Marketing
“Former Googler Vanessa Fox has a unique understanding of search ...