INDEX

ABC

above the line

account planning. See planning

actionable frameworks

action-taking

in AIDA
empowerment and
motivation and
in nurturist marketing
in social measurement, importance of

activation step

Activision

advertising

birth of and consumerism
“magazine concept” advertising
marketing budgets, decline in
multiple spot per show advertising
radio and television, impact on
See also broadcast media

AIDA (awareness, interest, desire action)

Alka-Seltzer

Allocca, Kevin

Amazon

AMC

American Association of Advertising Agencies (4As)

American Express

amplification

ANA (Association of National Advertisers)

Angry Birds

anticonsumer movements

anti-Mubarak page

AOL

Arab Spring

Aristotle

Association of National Advertisers (ANA)

audience, as term

audits, participation

autonomy

empower principle vs.
in self-determination theory
Autoshopper.com
Avis
awareness, in AIDA

Bank of America

Battelle, John

below the line

Benchmark Report

benefit laddering techniques

Bernays, Edward

Best Buy

BlogHer

Boase Massimi Pollitt (BMP)

brands

as participants
social media, use of

broadcast media

first radio and TV ads
introduction of
participant media vs.
print media vs.
radio and television

Broadway productions

Bulova

Cabela’s

Call of Duty: Black Ops

Call of Duty: Modern Warfare

Cannes Lions competition

CAS (complex adaptive system)

CBS

Chevy Tahoe

Chief Marketing Officers (CMOs)

chief marketing officers (CMOs)

China, smartphone use in

choice

autonomy principle and
consumers and control feelings
content ...

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