Marketing Management, 16th Edition

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• Packaging, 271

  • color, 172

  • company and brand image, 171

  • consumer affluence, 171

  • differentiation, 298–99

  • engineering tests, 173

  • environmentally friendly packaging, 173

  • as a “five-second commercial,” 171

  • functional and aesthetic components, 172

  • hygiene and regulations, 173

  • innovation opportunity, 172

  • self-service, 171

  • Sun Chips, 173

  • transparency, 299

  • visibility, 298

  • Western culture, 172

• Paid media, 272

• Papua New Guinea, 455

• Pareto principle, 135

• Past-sales analysis, 112

• Patagonia, 15–16

• Penetration pricing, 244

• Perceived risk, 71

• Performance marketing, 15–16

• Periodic surveys, 424

• Perishability, services

  • accommodate rush-hour demand, 187

  • complementary services, 188

  • differential pricing, 188

  • Nonpeak demand, 188

  • reservation systems, 188

  • yield ...