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Marketing Management: Indian Cases by Susobhan Goswami G.Radha Venkatesh Suresh Paul A, Varsha Jain Ashita Majra Isaac Jacob

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CASE 1

MTR Foods-A Marketing Marvel

INTRODUCTION

MTR foods is a successful company due to continuous marketing activities by focusing on the customer’s requirements and creating products satisfying the customer’s needs wants and demands.i In past MTR foods (erstwhile MTR Tiffins) was doing marketing activity in emergency situations by introducing new and different products as MTR masala powders. It shows that the legacy of the MTR company as Marketing Orientation by catering to needs of customers and providing products matching with their needs.

Its a reality that any company or business entity doesn’t operate in isolation but driven by environment parameters Known as PESTEL or SLEPT factors. S-Social L-Legal, E-Economical, P-Political T-technological. ...

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