O'Reilly logo

Marketing Management: Indian Cases by Susobhan Goswami G.Radha Venkatesh Suresh Paul A, Varsha Jain Ashita Majra Isaac Jacob

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CASE 3

Customer Loyalty – The Ultimate Objective of Every Marketer

As we speak, consumers in India are going through a transformation. They have become empowered, quite experimental, highly quality conscious and are buying intelligently. It is reflecting in their buying behaviour, they are more vocal, expressing their views and demanding better experience. A huge change in consumer dynamics is being witnessed, with a large-scale shift from offline to online consumption of goods and services. Also, rapid movement is being witnessed in new and unconventional categories like furniture, health and beauty care, apparel and groceries, as opposed to traditional online categories of books and consumer electronics.

In today’s world where loyalty is becoming ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required