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Marketing Management: Indian Cases by Susobhan Goswami G.Radha Venkatesh Suresh Paul A, Varsha Jain Ashita Majra Isaac Jacob

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CASE 7

ZICOM – Leveraging Corporate Trust and Technical Strengths in the B2B Market

If you know the enemy and know yourself, you need not fear the results of a hundred battles”– Sun Tzu, Art of War

INTRODUCTION AND BACKGROUND

Efficiency, effectiveness, and experience are the three Es that have been instrumental in helping Zicom to carve a niche for itself in the field of electronic security surveillance in India. With more than 20 years of operation, Zicom has achieved several milestones in its journey of securing lives. Moving from a company slogan “Feel Safe” to “Awake Always”, Zicom is on its path to reach the pinnacle. Started in 1994, Zicom has expanded its reach to 4 countries, 1023 cities, and over a million happy customers with an annual ...

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