A Case Study on Direct Marketing of Wedding Return Gifts is a start-up based at Chennai, India, whose core business focus is wedding takeaway1. The company is using social media campaigns and other direct marketing efforts to build and retain its customer base. Anand Krishnamurthy, co-founder and CEO of the company, has over the years expanded his business across categories. The market is seasonal, but the growth prospects are promising. With more competitors eyeing the segment and marketing challenges on the path, Anand is beginning to contemplate strategies that will help him grow and sustain in the industry, while keeping his niche focus intact.


In recent years, India is witnessing a new trend, ...

Get Marketing Management: Indian Cases now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.