About the Contributors

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Prachi Gupta serves as the Head of Department of Marketing at the ITM Business School, Kharghar, Navi Mumbai. She has more than 16 years of work experience in academics and corporate. She is a brand enthusiast and involves herself in continuous development & sharing of knowledge in this field by engaging in research, live projects, lectures and workshops. Continuous development of innovative teaching pedagogies which are relevant, contemporary & engaging, make her unique and highly successful as a faculty. She is leading various initiatives in her current role, which have led to strong brand building of the organization. ...

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