CASE 4
AAVA: Simple Water with Complicated Research
“Water, water, everywhere and not a drop to drink”—this line from Samuel Taylor Coleridge’s poem strangely describes the fact of life. While water is available everywhere, but can we drink water in any form that we get? Not by a long shot. Why? We need safe and hygienic water that is pure and healthy. The market is flooded with different brands of packaged drinking water, and consumers have to make a choice to pick one. A tough call, eh! To ensure that the consumer picks a particular brand and repeats the choice, packaged drinking water companies have to vehemently manage their brands. Let us study the case of Aava natural mineral water to know this better.
The packaged drinking water market ...
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