Skip to Main Content
Marketing Management: Indian Cases
book

Marketing Management: Indian Cases

by Pearson
January 2017
Intermediate to advanced content levelIntermediate to advanced
212 pages
7h 19m
English
Pearson Education India
Content preview from Marketing Management: Indian Cases

CASE 1

MTR Foods-A Marketing Marvel

INTRODUCTION

MTR foods is a successful company due to continuous marketing activities by focusing on the customer’s requirements and creating products satisfying the customer’s needs wants and demands.i In past MTR foods (erstwhile MTR Tiffins) was doing marketing activity in emergency situations by introducing new and different products as MTR masala powders. It shows that the legacy of the MTR company as Marketing Orientation by catering to needs of customers and providing products matching with their needs.

Its a reality that any company or business entity doesn’t operate in isolation but driven by environment parameters Known as PESTEL or SLEPT factors. S-Social L-Legal, E-Economical, P-Political T-technological. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Marketing Management: Indian Cases

Marketing Management: Indian Cases

Ashita Majra Isaac Jacob, Varsha Jain, G.Radha Venkatesh Suresh Paul A, Susobhan Goswami
Marketing Management: Indian Cases, 2nd Edition by Pearson

Marketing Management: Indian Cases, 2nd Edition by Pearson

Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami

Publisher Resources

ISBN: 9789389588163