CASE 2
Customer Value – Explored, Created, Communicated & Delivered Related to India’s e-commerce Market
“Innovation is whatever brings value to the consumer—it takes many forms, sometimes it’s a breakthrough in technology and sometimes it’s just about thinking different in the way we approach problems” says Andrew Garrihy, chief marketing officer for Western Europe at Huawei.
INDIA’S E-COMMERCE SPACE
India’s e-commerce space today is mainly dominated and defined by 2 players—Flipkart and Amazon. Flipkart is the fashion leader. After acquisition of Myntra and Jabong, Flipkart commands more than two-thirds of India’s fast growing online fashion retail market. Amazon is the tech power. Over 20 years of learnings in technology and online retail ...
Get Marketing Management: Indian Cases now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
