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Marketing Management: Indian Cases
book

Marketing Management: Indian Cases

by Pearson
January 2017
Intermediate to advanced content levelIntermediate to advanced
212 pages
7h 19m
English
Pearson Education India
Content preview from Marketing Management: Indian Cases

CASE 3

Customer Loyalty – The Ultimate Objective of Every Marketer

As we speak, consumers in India are going through a transformation. They have become empowered, quite experimental, highly quality conscious and are buying intelligently. It is reflecting in their buying behaviour, they are more vocal, expressing their views and demanding better experience. A huge change in consumer dynamics is being witnessed, with a large-scale shift from offline to online consumption of goods and services. Also, rapid movement is being witnessed in new and unconventional categories like furniture, health and beauty care, apparel and groceries, as opposed to traditional online categories of books and consumer electronics.

In today’s world where loyalty is becoming ...

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Publisher Resources

ISBN: 9789389588163