Skip to Main Content
Marketing Management: Indian Cases
book

Marketing Management: Indian Cases

by Pearson
January 2017
Intermediate to advanced content levelIntermediate to advanced
212 pages
7h 19m
English
Pearson Education India
Content preview from Marketing Management: Indian Cases

CASE 4

Starbucks India: The Human Coffee Experience

A wonderful moment is created when the consumer is willing to grab a cup of coffee. This moment becomes more wonderful and enlarged when it is connected to Starbucks. Thus, the company ensures that this connection is strengthened and grows in strength at every touch point. In line with this, Starbucks enhances these connections with the consumers by offering worldclass coffee and by increasing consumers’ communities. To do so, Starbucks first buys the roasted coffee. Subsequently, the excellence in quality of the selected coffee beans is enhanced by systematic data collection and information systems. Though, superb coffee is the only core business, Starbucks does as it is a part of the story. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Marketing Management: Indian Cases

Marketing Management: Indian Cases

Ashita Majra Isaac Jacob, Varsha Jain, G.Radha Venkatesh Suresh Paul A, Susobhan Goswami
Marketing Management: Indian Cases, 2nd Edition by Pearson

Marketing Management: Indian Cases, 2nd Edition by Pearson

Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami

Publisher Resources

ISBN: 9789389588163