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Marketing Management: Indian Cases
book

Marketing Management: Indian Cases

by Pearson
January 2017
Intermediate to advanced content levelIntermediate to advanced
212 pages
7h 19m
English
Pearson Education India
Content preview from Marketing Management: Indian Cases

CASE 5

The Techy Amazon Insight

Amazon India began its operation as a powerhouse of retailing in the US. They entered the Indian e-commerce market with their user-friendly website. They added many titles and widened their product portfolios. They also created the ecosystem that was related to wholesale purchase of the products. Further, they tactically fixed the centers and contracts so that these goods can be easily shipped into and across the country. Amazon realized that more than a billion people in this country have not been exposed to the e-commerce markets.

The Indian market bore good as well as bad news for the company. The good news was that more than 65% of the consumers were under the age of 35 years with a high percentage of disposable ...

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Publisher Resources

ISBN: 9789389588163