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Marketing Management: Indian Cases
book

Marketing Management: Indian Cases

by Pearson
January 2017
Intermediate to advanced content levelIntermediate to advanced
212 pages
7h 19m
English
Pearson Education India
Content preview from Marketing Management: Indian Cases

CASE 7

ZICOM – Leveraging Corporate Trust and Technical Strengths in the B2B Market

If you know the enemy and know yourself, you need not fear the results of a hundred battles”– Sun Tzu, Art of War

INTRODUCTION AND BACKGROUND

Efficiency, effectiveness, and experience are the three Es that have been instrumental in helping Zicom to carve a niche for itself in the field of electronic security surveillance in India. With more than 20 years of operation, Zicom has achieved several milestones in its journey of securing lives. Moving from a company slogan “Feel Safe” to “Awake Always”, Zicom is on its path to reach the pinnacle. Started in 1994, Zicom has expanded its reach to 4 countries, 1023 cities, and over a million happy customers with an annual ...

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Publisher Resources

ISBN: 9789389588163