Skip to Main Content
Marketing Management: Indian Cases
book

Marketing Management: Indian Cases

by Pearson
January 2017
Intermediate to advanced content levelIntermediate to advanced
212 pages
7h 19m
English
Pearson Education India
Content preview from Marketing Management: Indian Cases

CASE 8

Facebook: Business Connections in India and China

Facebook dominates the global market due to its creativity and adaptability. It used approaches that are relevant and useful in different countries. In this case study, we will see how Facebook adapted itself to become one of the most creative and innovative organizations and gained massive success not only in developed nations but also in emerging markets such as India and China. One of its pioneering efforts in emerging nations was enabling videos to work on a low bandwidth as these nations always have had issues with the internet connectivity. Additionally, their campaigns were very consumer centric. For one such video, Facebook stated its mission in the following manner: “Connect with ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Marketing Management: Indian Cases

Marketing Management: Indian Cases

Ashita Majra Isaac Jacob, Varsha Jain, G.Radha Venkatesh Suresh Paul A, Susobhan Goswami
Marketing Management: Indian Cases, 2nd Edition by Pearson

Marketing Management: Indian Cases, 2nd Edition by Pearson

Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami

Publisher Resources

ISBN: 9789389588163