January 2017
Intermediate to advanced
212 pages
7h 19m
English
“A well-crafted case that succinctly captures the truly unique characteristics of Mirchi & Mime and beautifully blends them with the core dimensions of superior customer service. It constitutes a very interesting and rich context for demonstrating to students how creative design and superior service, coupled with concern for society at large, can contribute to marketing excellence and sustainable competitive advantage.” Dr A Parasuraman, Professor of Marketing & Holder of the James W. McLamore Chair, University of Miami (author SERVQUAL Model)
This unique 110-seater bar and grill restaurant in Hiranandani Gardens, ...