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Marketing Management: Indian Cases
book

Marketing Management: Indian Cases

by Pearson
January 2017
Intermediate to advanced content levelIntermediate to advanced
212 pages
7h 19m
English
Pearson Education India
Content preview from Marketing Management: Indian Cases

CASE 14

Designing and Managing Services

MIRCHI & MIME-A PERFECT JUGALBANDI OF CONTEMPORARY FINE CUISINE AND A UNIQUE SERVICE

“A well-crafted case that succinctly captures the truly unique characteristics of Mirchi & Mime and beautifully blends them with the core dimensions of superior customer service. It constitutes a very interesting and rich context for demonstrating to students how creative design and superior service, coupled with concern for society at large, can contribute to marketing excellence and sustainable competitive advantage.” Dr A Parasuraman, Professor of Marketing & Holder of the James W. McLamore Chair, University of Miami (author SERVQUAL Model)

THE PREMISE

This unique 110-seater bar and grill restaurant in Hiranandani Gardens, ...

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Publisher Resources

ISBN: 9789389588163