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Marketing Management: Indian Cases
book

Marketing Management: Indian Cases

by Pearson
January 2017
Intermediate to advanced content levelIntermediate to advanced
212 pages
7h 19m
English
Pearson Education India
Content preview from Marketing Management: Indian Cases

CASE 19

A Case Study on Direct Marketing of Wedding Return Gifts

Wedtree.com is a start-up based at Chennai, India, whose core business focus is wedding takeaway1. The company is using social media campaigns and other direct marketing efforts to build and retain its customer base. Anand Krishnamurthy, co-founder and CEO of the company, has over the years expanded his business across categories. The market is seasonal, but the growth prospects are promising. With more competitors eyeing the segment and marketing challenges on the path, Anand is beginning to contemplate strategies that will help him grow and sustain in the industry, while keeping his niche focus intact.

THE INDIAN WEDDING INDUSTRY

In recent years, India is witnessing a new trend, ...

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Publisher Resources

ISBN: 9789389588163