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Marketing Management: Indian Cases
book

Marketing Management: Indian Cases

by Pearson
January 2017
Intermediate to advanced content levelIntermediate to advanced
212 pages
7h 19m
English
Pearson Education India
Content preview from Marketing Management: Indian Cases

About the Contributors

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Prachi Gupta serves as the Head of Department of Marketing at the ITM Business School, Kharghar, Navi Mumbai. She has more than 16 years of work experience in academics and corporate. She is a brand enthusiast and involves herself in continuous development & sharing of knowledge in this field by engaging in research, live projects, lectures and workshops. Continuous development of innovative teaching pedagogies which are relevant, contemporary & engaging, make her unique and highly successful as a faculty. She is leading various initiatives in her current role, which have led to strong brand building of the organization. ...

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Publisher Resources

ISBN: 9789389588163