Contents
CASE 1 MTR FOODS-A MARKETING MARVEL
The Indian Food Industry Environment: A Snapshot
Company Evolution MTR Foods - Mavalli Tiffin Rooms to MTR Foods
Marketing Mix Perspective of MTR Foods
CASE 2 CUSTOMER VALUE – EXPLORED, CREATED, COMMUNICATED & DELIVERED
The Growth Story of Flipkart and e-commerce in India
Changing Models of Business Enhancing Value
Cost Efficiencies on Value Chain
Customer Experience and Engagement—A New Value Tapped
Into the New Age of Artificial Intelligence
Relevance Factor Well Attended
Image Benefit as a Crucial Element to Value
CASE 3 CUSTOMER LOYALTY – THE ULTIMATE OBJECTIVE OF EVERY ...
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