“Oh, the many talents that remain undiscovered out there, and the many neglected intellects and unappreciated skills.”
Don Quixote, p. 769
After studying this chapter you should be able to:
Walmart's International Expansion
The giant U.S. discount retailer Walmart launched an international expansion plan in the 1990s, first going to Mexico and then opening its first Chinese store in Shenzhen in 1996 and in Germany in 1998. The discount retail chain was hoping to replicate its low-margin large-volume business model, so successful in the United States, in both Germany and China. However, the company quickly ran into major problems.
In the United States, Walmart is famously antilabor union. However, in both Germany and China, governments mandate labor union representation for workers. The company acquiesced ...