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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Lindsay H. Zaltman, Gerald Zaltman

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Praise from Forward-Thinking Professionals

“In a world where buzzword fatigue and PowerPoint malaise are quickly making complexity the enemy, the Zaltmans offer us a road toward simplicity. Metaphors are not just artifacts of rhetoric, but essential signposts of meaning—and meaning, after all, is what brand marketers are trying to create.”

—Ted McConnell, Director of Digital Marketing Innovation, Procter & Gamble

“Metaphors can serve as powerful tools to communicate ideas creatively, but as Zaltman and Zaltman prove in this book, the true power of metaphors may lie in their ability to provoke deep and imaginative thinking. This book shows us that metaphors, when used well and appropriately, can help develop ideas in new and unexpected ways that ...

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