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Marketing Metrics: 50+ Metrics Every Executive Should Master by David J. Reibstein, Phillip E. Pfeifer, Neil T. Bendle, Paul W. Farris

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Praise for Marketing Metrics

“Measurement is critical to the health of any business, and Marketing Metrics highlights key tools and techniques across many measurement landscapes—from the consumer, to the sales force, to the ever-changing media environment. It’s a ‘must-read’ for any business leader who wants to optimize the way they measure business activities and results in order to grow their business.“

Kimberley B. Dedeker, Vice President, Global Consumer & Market Knowledge, Procter & Gamble

“Why read Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them.“

Erv Shames, former ...

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