Marketing Myopia

Marketing Myopia

by
Released July 2014
Publisher(s): Harvard Business Review
ISBN: None

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Video description

Theodore Levitt's classic theory -- in under two minutes.

Table of contents

  1. Marketing Myopia 00:02:04

Product information

  • Title: Marketing Myopia
  • Author(s):
  • Release date: July 2014
  • Publisher(s): Harvard Business Review
  • ISBN: None