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Marketing Myopia

Marketing Myopia

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Released July 2014

Publisher(s): Harvard Business Review

ISBN: None

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Video description

Theodore Levitt's classic theory -- in under two minutes.

Table of contents

Marketing Myopia 00:02:04

Product information

Title: Marketing Myopia
Author(s):
Release date: July 2014
Publisher(s): Harvard Business Review
ISBN: None

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