Marketing Myopia

Marketing Myopia

by Theodore Levitt
Released July 2014
Publisher(s): Harvard Business Review
ISBN: 32562HBRHV1027

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Video Description

Theodore Levitt's classic theory -- in under two minutes.

Table of Contents

  1. Marketing Myopia 00:02:04

Product Information

  • Title: Marketing Myopia
  • Author(s): Theodore Levitt
  • Release date: July 2014
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1027