References

Ahmad Abuarqoub, I. 2019. “Language Barriers to Effective Communication.” Utopía y Praxis Latinoamericana 24.

Akerlof, G.A. and R.E. Kranton. 2005. “Identity and the Economics of Organizations.” Journal of Economic perspectives 19, no. 1, pp. 9–32.

Alley, T.R. and J.A. Schutheis. 2001. “Is Facial Skin Tone Sufficient to Produce a Cross-Racial Identification Effect?” Perceptual and Motor Skills 92, pp. 1191–1198.

Allmér, H. 2014. “E-Servicescape Is Plausible.”

American Marketing Association. 2017. www.ama.org/the-definition-of-marketing-what-is-marketing/.

Bagozzi, R.P. 1975. “Social Exchange in Marketing.” Journal of the Academy of Marketing Science 3, no. 3, pp. 314–327.

Beamer, L. 1992. “Learning Intercultural Communication Competence.” ...

Get Marketing of Consumer Financial Products now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.