chapter 11

Budgeting: Concentrate Resources

Overview

Aesop’s neighbor buries his wealth, but his servant steals it. Aesop says, “Unused possessions create no good.” In one interpretation of the parable of the talents, Jesus praises businesspeople who trade to increase their owner’s wealth. A successful business provides benefits to its customers, income to its employees, and profits to its investors.

Evaluate the profitability of various opportunities and select the one that promises the best profits. Let us learn how to allocate the budget of a business to maximize its return on investment.

Vignettes

What Use Is a Miser’s Gold?

An Aesop Fable

Aesop’s neighbor converts all of his riches into gold, melts it into an ingot, and buries it in a secret ...

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