chapter 3

Specialty: Compete on Strength


Aesop points out that everyone even disheartened college graduates “go further by using your own gift.”

Likewise, every business has a unique strength. School teaches you to correct your weaknesses, but a business succeeds by specializing in its strength.

Let’s discover how much further a business can go. The Pareto distribution predicts that the top 0.8 percent of skills will produce a 64-fold return. Learn how to identify the unique capability of a business.

Young college graduates1


A Youth Discovers His Destiny

A disheartened young man snoozes on a sofa, hugging his laptop. His girlfriend ...

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